Best make up for older women: Definitive guide to makeup for mature skin (2024)

Make up is a tricky thing! It can take years off you, and make you look like a better version of yourself. Or, it can age you and make you look older. If you’re looking to revamp your make up bag, below you will find the best make up for older women to make you look great every day.

Do I need to wear make-up?

Of course not. I often go makeup less day-to-day. There will be days when you want to pop to the shop make-up free, and there will be days when you prefer to add some make up for a little more polish.

Why make up for older women is a balancing act

While make-up can make you look younger, it can also do the opposite. For instance, make-up can collect in fine lines and make them look more obvious. Powder can dry out your skin. Or, if you’ve had the same make-up for decades, the techniques and colors you use can age you.

See more things that can date you or make you look older.

What make up to choose

In order to ensure you get the effect you want – probably to look younger and healthier – make up choices must be made carefully when looking for the best make up for older women.

Below are the best options for more mature skin. Let me know in the comments at the bottom if I have missed any of your own make up essentials.

Mel (above) wears lovely, fresh pink shades which look perfect with her hair color.

1. Primer for your face

While you may think of foundation as, well, the foundation for your make-up, the key to a great, long-lasting, line-reducing look is actually primer.

A good primer is a little like taking a photo with a filter. It helps to fill fine lines and enlarged pores as well as improving the texture of your skin before you add your foundation.

Best make up for older women: Definitive guide to makeup for mature skin (1)

Smashbox Photo Finish Foundation Primer

2. Don’t forget primer for your eyes

As you age, skin becomes thinner, particularly the skin around your eyes. As eyelids become thinner, they can also develop an uneven color.

Adding a primer can disguise fine lines, even out color and make your eye shadow appear more vibrant as well as lasting longer throughout the day. It’s best to use a specially formulated eye primer which isn’t too heavy for this delicate area.

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Urban Decay Anti-Aging Eyeshadow Primer Potion

3. Eyebrow kit or gel

Many women have over plucked their eyebrows over the years, particularly because eyebrow trends come and go – and thinner eyebrows were in style in decades gone by.

Now, thicker brows are definitely on-trend, and can help to make you look younger. However, a combination of over plucking and eyebrows naturally becoming sparser as we age can make them thinner than you would ideally like.

Using an eyebrow gel can help to make your brows appear fuller, fill in gaps and frame your face. Choose a shade closest to your natural color so it doesn’t look too harsh against your skin coloring.

Meta (above) looks gorgeous and glowy with a beautiful, natural make-up look.

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Anastasia Beverly Hills Dipbrow Pomade®Waterproof Brow Color

4. Foundation

As your skin becomes more mature, you will want to look for a foundation which provides a dewy, plumping effect without settling into fine lines.

You can also take a look at our recommendations on the best foundations for mature skin.

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Covergirl & Olay Simply Ageless Instant Wrinkle-Defying Foundation

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Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup

5. Concealer

Next, concealer. As you get older, your skin becomes thinner, which means the darker blood vessels under your skin become more obvious, leading to dark circles under your eyes.

Look out for a concealer which covers circles and hydrates.

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Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer

6. Cream blush

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Using a powder blush can create dryness and make lines more obvious. For a more youthful look, opt for a cream blush which will give a more dewy finish.

Alison (above) chooses a make-up look which makes the most of her naturally youthful skin.

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Clé de Peau Beauté Cream Blush

7. Thickening mascara

Don’t necessarily go for black as this can be aging. A natural brown shade may be a better option depending on the natural color of your eyelashes. Also take a look at the best mascaras in stores now.

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Jane Iredale Longest Lash Thickening & Lengthening Mascara

8. Natural eye shadow

Bright eye shadow can also be aging because of the connotations of 1980s blue eyeshadow, but also because it can obviously settle into creases. A safer, softer option is to choose flattering natural shades.

Eileen (above) chooses natural browns which make her eye color pop.

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MAC Times Nine Eyeshadow Palette

9. Lip liner

This is one to be careful with. A really obvious lip liner can be aging as this is a look which was on trend in the 80s.

However, the right lipliner can prevent your lipstick from bleeding into the fine lines around your lips. Choose a lipliner in the exact shade of your lipstick, or a colorless lipliner.

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Maybelline New York Makeup Color Sensational Shaping Lip Liner

10. Creme lipstick

A very shiny lipstick can have an aging effect, and a matte lipstick can dry out your lips and settle into lines. So what’s the answer? A great option is a creme effect lipstick which will be flattering, long-lasting and moisturizing.

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CHANEL ROGUE COCO Ultra Hydrating Lip Colour

11. Gel eyeliner

As we age, applying eyeliner can be trickier because an eye pencil can drag across your skin, while a liquid eyeliner can settle into creases. A gel eyeliner can give a smoother finish.

Sandra (above) opts for a classic, classy combination of black eyeliner and red lipstick.

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Bobbi Brown Long-Wear Gel Eyeliner

For more tips, take a look at how to apply eyeliner after 40.

12. Eyelash curlers

One of the best tips as you age is to think about defying gravity! Curling your eyelashes can make your eyes look more open and provide an uplifting effect for your face.

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Brilliant Beauty Eyelash Curler

13. A great set of make-up brushes

You need the right tools to do a great job, so it’s definitely worth investing in a good set of make-up brushes and looking after them.

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BESTOPE Makeup Brushes

14. A make-up mirror

To ensure you apply your make up properly, a good mirror is vital.

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Simplehuman Mini Countertop Sensor Makeup Mirror

15. Setting spray

While you will have used primer at the start of your make-up regime, if you want it to last a full day, it can be a good idea to spray on a fixing spray as your final step.

Carolyn (above) wears a lovely soft pink lipstick.

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Rimmel Stay Matte Fix & Go 2-in-1 Primer & Setting Spray

Where to keep your make-up

Just as with the clothes in your closet, you’ll want to make sure your make up is properly organized so you can easily find everything you need.

Make-up bag

One option is to choose a make-up bag large enough to fit all of your make-up brushes and tools in.

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Relavel Travel Cosmetic Case Organizer

Make-up organizer

Another choice could be a small set of draws to fit on top of your dressing table.

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Ikee Design Acrylic Cosmetic Storage Organizer

What are your own tips on the best make up for older women? What are the essentials in your make up bag?

Continue reading:

  1. 8 Things That Date Us Or Make Us Look Older
  2. What Is The Best Foundation For Mature Skin? Discover All The Best Foundations
  3. The Best Mascara For Women Over 40 – Including The Best Drugstore Mascara

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Feature image by Alison

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Best make up for older women: Definitive guide to makeup for mature skin (2024)

FAQs

What kind of makeup should a 70 year old woman wear? ›

Mature skin is more prone to dehydration, loss of elasticity, pigmentation and dark spots. To restore glow and keep skin looking plump, swap out full-coverage foundations for a base with skincare benefits. Amalie recommends liquid formulas that give sheer to medium coverage with a soft-lit glow.

What foundation does not settle into wrinkles? ›

Our Top Picks: Best Overall: Armani Beauty Luminous Silk Foundation, $69. Best Foundation for Dry Skin: Chanel Les Beiges Healthy Glow Foundation, $65. Best Full-Coverage Foundation: Makeup by Mario SurrealSkin Foundation, $42.

How do you get flawless makeup on older skin? ›

What Is the Best Way to Apply Makeup for Mature Skin?
  1. Less Is More When It Comes to the Eyes. ...
  2. Opt for Brown Eyeliner Over Black. ...
  3. Use Eyeliner to Elongate Your Eyes. ...
  4. Be Careful What Moisturizer You Wear Under Foundation. ...
  5. Opt for Lightweight, Hydrating Foundation Formulas. ...
  6. Blend Your Foundation With a Makeup Sponge.
Oct 23, 2023

What brand of makeup is best for seniors? ›

We tested 23 foundations for mature skin, and the Dior Backstage Foundation easily earned our top pick for its hydrating formula. Boosted with nourishing squalane and hyaluronic acid, it creates a natural-looking glow, smoothes fine lines, and corrects redness.

Should a 70 year old woman wear eyeliner? ›

When it comes to wearing eyeliner as an older woman, subtlety is key. Opt for a light hand and choose soft, natural-looking shades that enhance your features without overpowering them. Pencil eyeliners are user-friendly and easier to apply than liquid liners.

What color eyeshadow should a seventy year old woman wear? ›

You could choose Taupe, Cocoa or Rose Gold. Finally, use your darkest shade in the outer corner of the eyes to create a sultry, elongated almond shape. Opt for shades like Chocolate or Dusky Pink and build lightly in layers.

What is the highest rated foundation for mature skin? ›

Best foundations for mature skin
  • Best all-day foundation. Infallible 24 Hour Fresh Wear Lightweight Foundation. ...
  • Best for sensitive skin. L'Oreal Paris Age Perfect Radiant Serum Foundation Makeup. ...
  • Best drug store foundation. Simply Ageless 3-in-1 Liquid Foundation. ...
  • Best for dry skin. ...
  • Best for oily skin.
Apr 16, 2024

What foundation do older celebrities wear? ›

Giorgio Armani Luminous Silk Foundation

A fan-favorite of celebrities, makeup artists, and beauty enthusiasts alike is Giorgio Armani's medium-coverage Luminous Silk Foundation.

What is the #1 best foundation? ›

Bestsellers
  • NARSSoft Matte Complete Foundation. ...
  • Laura MercierTinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30. ...
  • tarteAmazonian Clay 16-Hour Full Coverage Foundation. ...
  • Yves Saint LaurentNU BARE LOOK TINT Hydrating Skin Tint Foundation with Hyaluronic Acid. ...
  • Fashion FairSkinFlex Stick Foundation.

How can I make my old face look younger with makeup? ›

Makeup artist Helena Olivares advises swapping vampy plum or brown tones for more neutral shades, as they can look a bit harsh on aging skin. Neutral tones and subtle pinks, she explains, can help you achieve a more youthful appearance, as they instantly give the skin a brighter and cleaner look.

What is the best concealer for mature skin? ›

NARS Radiant Creamy Concealer

Why we love it: Weightless on the skin and full of hydrating skincare, this NARS concealer is especially good for mature skin. With its radiant matte coverage, it easily covers dark circles and blemishes but retains a natural finish, making it ideal for use all over the face.

Should you wear more or less makeup as you get older? ›

Give your skin a little extra care first.

If you have been wearing a full face of makeup for years, chances are your skin could use a little extra care. Wearing a lot of makeup tends to dull the skin after awhile. It also gets under your skin and clogs your pores.

Is cream or powder eyeshadow better for seniors? ›

For women of older age and mature skin, using cream eyeshadows in comparison with powdered ones can give you a smooth texture, keep your eyes hydrated, and achieve glowing skin. Cream eyeshadows don't accentuate fine lines around the eyes that the powdered one can do sometimes!

Is liquid or powder makeup better for older skin? ›

Whether you're dealing with adult acne or gracefully aging skin, cream products are your best bet. They help create a blurring effect, smoothing out any imperfections. In contrast, powder makeup tends to emphasize texture, whether it's acne, wrinkles, or dry patches. Embrace the creams for a flawless look!

What is the best makeup for 70 year old skin? ›

  • Best Overall: Dior Backstage Face & Body Foundation at Sephora ($43) ...
  • Best Drugstore: L'Oréal Paris Age Perfect Serum Foundation at Amazon ($14) ...
  • Best Full-Coverage: Chanel Ultra Le Teint Flawless Finish Foundation at Nordstrom ($65) ...
  • Best Light Coverage: ...
  • Best Liquid: ...
  • Best with SPF: ...
  • Best for Dark Skin: ...
  • Best for Over 40:
Feb 2, 2024

How to look classy at 70? ›

In your 70s, it's a good rule of thumb to avoid looking too prim, too girly, or preppy. However, it's the perfect time to experiment with arty styles like tailored sweater coats, wide-leg pants, unusual clutches, and colorful patterns.

What kind of foundation should an older woman wear? ›

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation

This foundation's light-reflecting properties is just one reason it's a top choice for mature consumers. It goes on smoothly and doesn't cake, with a dewy finish versus a matte look. It may not be the right product if you want heavy coverage.

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