I Swear by These 12 Drugstore Eyeliners (All Under $12!) (2024)

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (1)

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Ask any beauty editor or pro makeup artist and they’ll tell you the same thing: there’s absolutely no reason to be over-spending on an eyeliner. Drugstore makeup brands—from icons like Maybelline and CoverGirl to clean and vegan makeup brands Pacifica—make some truly excellent eyeliners for a literal fraction of the price of the prestige brands. During my nine years of working in the beauty industry, I’ve tested hundreds and hundreds of eyeliners and have spent countless hours comparing formulas only to be continually impressed by all the drugstore options out there. So to make your next drugstore makeup shopping trip a success, I’ve rounded up the 12 best eyeliners under $12 that should be on your radar. Just be warned: You may never go back to the pricey products after lining your eyes with these.

Our top picks for best drugstore eyeliner of 2022:

Keep scrolling for the full breakdown on the 12 best drugstore eyeliners under $12, plus the need-to-know tips for shopping for a new eyeliner too.

1

Best Drugstore Eyeliner for Smokey Eyes

Maybelline New York TattooStudio Smokey Gel Pencil Eyeliner

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (8)

Now 20% Off

Pros
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (9)Comes with a built-in sponge for smudging and blending
Cons
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (10)Ultra-fine tip is delicate and prone to breakage

The only complaint I've heard about this eyeliner is its smudginess, but if you're like me and love a smokey eye look, then this is more of a bonus than an issue. The creamy formula blends without requiring aggressive rubbing or tugging, so you can smudge it out with the built-in sponge or layer it on without irritating your lids. Just know that once the pigments set (about 30 seconds after application) they'll lock into place for hours.

THE REVIEW: "It's got a great creamy but not too soft consistency," says a tester. "I love that it comes with a smudger so you can get a lot of different looks with it. I'm very impressed."

2

Best Drugstore Liquid Eyeliner

Milani Eye Tech Extreme Liquid Eyeliner

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (11)

Now 13% Off

Pros
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (12)Has an easy-to-use felt tip
Cons
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (13)Some reviewers say the cap can come loose and unexpectedly pop off

So you're new to liquid eyeliner. Welcome! This liner has a long stem that's super easy to maneuver (if you can draw a line with pen, you can use this one)—plus the non-feathering formula is waterproof so you don't need to worry about your cat eye having a midday meltdown.

THE REVIEW: "For the price, this eyeliner cannot be beat," says a tester. "I typically do a simple cat eye for my everyday look using this without any primer and this stuff lasts all day."

Pros
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (15)Soft, creamy formula is great for the waterline and lashline
Cons
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (16)The pencil tip is not retractable

For tight-lining between your lashes or filling in your waterline, this is the only liner you need. The jojoba oil infused formula is surprisingly soft, so it glides over your lids and in between your lashes without skipping. And the inky formula deposits full, opaque color that really makes your eyes pop.

THE REVIEW: "This is such a creamy and long lasting liner." reads a review. "I have been doing make up for six years and haven’t found anything this good."

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4

Best Long-Lasting Drugstore Eyeliner

Revlon ColorStay Waterproof Eyeliner

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (17)

Now 24% Off

Pros
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (18)Waterproof formula won't smear or smudge for up to 24 hours
Cons
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (19)Some reviewers say it's difficult to remove

The staying power of this drugstore eyeliner is impressive—once it's on, it'll stay put for a full 24 hours. JSYK, you'll need more than a few makeup wipes (think: an oil-based eye-makeup remover) to get this sucker off your eyelids completely, but when the most common complaint about inexpensive eyeliner is its longevity, that's not a bad problem to have.

THE REVIEW: "My eyelids tend to get oily and I'm not the kind of person who likes to reapply and touch up their makeup all day long," says a tester, adding "this really lasts and does not bleed or smear." "Try this and you'll never waste your money on more expensive brands," says another tester.

5

Best Drugstore Eyeliner for Sensitive Eyes

Neutrogena Intense Gel Eyeliner

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (20)

Now 37% Off

Pros
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (21)Gentle formula is safe for sensitive eyes
Cons
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (22)Some reviewers say the product runs out quickly

This gentle drugstore eyeliner is ideal for contact wearers or anyone with sensitive eyes. The super-pigmented, long-lasting gel formula is hypoallergenic, derm-tested for safety, and infused with soothing and conditioning antioxidants like vitamin E.

THE REVIEW: "I've used way more expensive eyeliners in the past that weren't nearly as good as this one," says a tester. "It goes on smoothly, can be built up into a thicker line if desired, and it stays where you put it."

6

Best Clean Drugstore Eyeliner

Honest Beauty Vibeliner Pencil Eyeliner

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (23)

Pros
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (24)Made with clean, skin-friendly ingredients
Cons
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (25)Some reviewers say the formula is prone to smudging

Clean beauty lovers, this drugstore eyeliner from Honest Beauty is for you. The high-performing formula won't slip, tug, or go on patchy and it's made without any potentially questionable ingredients, like parabens, silicones, or PEGs.

THE REVIEW: "Finding cosmetics that are free of things you don't want on your skin can be challenging, says a tester, adding "this eyeliner accomplishes that really well."

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7

Best Highly-Pigmented Drugstore Eyeliner

BLK/OPL Precision Eye Definer

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (26)

Pros
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (27)Has bright, bold pigments that are smudge-proof
Cons
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (28)Some reviewers say it can be irritating to eyes

This drugstore eyeliner pencil (it comes in five vibrant shades) is a must if you love creating bold, epic eye art looks. The creamy formula is incredibly pigmented, so you can expect max color payoff on the first swipe. Plus the pigments are fast drying, so once they're on they'll quickly set to a stunning, smudge-proof finish.

THE REVIEW: "This pencil applied smoothly and easily," writes a tester. "There's no dragging and no skipping—just smooth color payoff. It's better than many high end pencil liners I have tried."

8

Best Precision Drugstore Eyeliner

Covergirl Perfect Point Plus Eyeliner

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (29)

Now 24% Off

Pros
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (30)Ideal for creating thin, fine lines with ease
Cons
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (31)Some testers say the tip can get stick in the plastic casing

If you haven't advanced to expert level when it comes to eyeliner, you probably don't necessarily want bold, thick lines on the first swipe. But this eyeliner pencil has an ultra-fine precision tip, so you have total control over your lines and can get the exact opaqueness and thickness you want making it ideal for newbs. And no matter how much you build it up, the liner never gets flaky or cakey.

THE REVIEW: "I can't believe how good this eyeliner is for the the price point. The applicator makes perfect lines and the formula lasts for hours too. I highly recommend."

9

Best Animal-Friendly Drugstore Eyeliner

Pacifica Vegan Waterproof Eyeliner

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (32)

Pros
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (33)It's 100 percent vegan and cruelty-free
Cons
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (34)Not as highly-pigmented as some of the other eyeliners on the list

Not only is this eyeliner pencil transfer-resistant and smudge-proof, it's cruelty-free and vegan too, meaning it's never tested on animals and it's made with plant-based ingredients. Reviewers love the formula for it's creamy texture and long-lasting finish.

THE REVIEW: "I have really struggled to find a more natural eyeliner that stays put on my oily lids but I'm happy to say I think I've found it! I hope Pacifica keeps this one around for a long time!"

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10

Best Nourishing Drugstore Eyeliner

Physicians Formula Ultra-Fine Liquid Eyeliner Black

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (35)

Pros
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (36)Helps conditions and strengthens your lashes with each use
Cons
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (37)Some reviewers say the formula isn't fully waterproof

Part liquid eyeliner, part eyelash serum, this innovative 2-in-1 formula creates gorgeous wings and flicks with a felt-tip brush *and* conditions and strengthens your lashes with blend of plant oils and peptides. A great option for anyone who wants to define their lashline and give their lashes a boost too.

THE REVIEW: "The applicator is really unique—it applies like a felt tip liner but the tip is actually more like a tiny synthetic brush," reads a review. "It's so tiny and perfectly shaped that it allows even someone sloppy like me to get a perfect line every time."

11

Best Drugstore Gel Eyeliner

L'Oreal Paris Cosmetics Infallible Pro-Last Eyeliner

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (38)

Now 14% Off

Pros
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (39)Gel texture glides on smoothly
Cons
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (40)Some reviewers say the pencil tip can be difficult to sharpen

IDK about you, but I love a good gel eyeliner, like this drugstore option from L'Oreal Paris. They're incredibly easy to use—no matter your makeup skill level—and since they're silky smooth they never skip, tug, pull on your delicate eyelid skin. Most gel liners have great color-payoff too, so you don't need to apply and reapply for a bold look.

THE REVIEW: "I love love love this eyeliner! It stays on perfectly through tears, rain, sweat. I wear it every day and love it."

12

Best Drugstore Eyeliner Crayon

NYX Professional Makeup Makeup Jumbo Eye Pencil

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (41)

Pros
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (42)Crayon tip doubles as an eyeshadow too
Cons
  • I Swear by These 12 Drugstore Eyeliners (All Under $12!) (43)Some reviewers say the formula is prone to creasing

The quality of NYX products is so reliable, you'll find the brand on every must-try makeup list, drugstore or not. Naturally, this chubby eyeliner crayon is no different. It has a super-rich pigment and smooth application, and it's available in more colors than you knew you needed. And it really, truly doesn't budge once it sets. I like to use it as an eyeliner and a cream eyeshadow allover my lids too.

THE REVIEW: "You cannot go wrong with this for the price," says a tester, adding that "it's so easy to apply and the color stays—plus you can use it like a million different ways too."

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13

How to choose a drugstore eyeliner:

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (44)

Pay attention to the format and texture.

Drugstore eyeliners comes in a variety of styles and textures, and each one is best suited for certain eye looks. If you love a crisp wing or a bold cat eye, opt for a liquid liner formula. If you like a smudgy, smokey moment, a gel or cream eyeliner pencil with a built-in blending brush or sponge is your best bet. Eyeliners with super-fine precision tips should be your go-to if you like to tight-line, define your waterline, or are into thin, subtle lines.

Consider the removal process.

Drugstore eyeliners that are labeled “waterproof” “water-resistant” and/or “transfer-proof” are great...until it comes time to remove them at the end of the day. Most long-wearing formulas are stubborn and won’t just come off with soap and water, so you’ll need to invest in an oil-based eye makeup remover or a cleansing balm to fully dissolve the pigments without tugging and rubbing at your delicate eye area.

14

Why trust Cosmo?

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (45)

Lauren Balsamo is the deputy beauty director at Cosmopolitan with nine years of experience researching, writing, and editing makeup stories that range from the best all natural foundations to the greatest cream blushes on the market. She regularly tests and analyzes eyeliners and other makeup products for efficacy, while working with the industry’s top makeup artists and cosmetic chemists to assess new formulas and brands.

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (46)

Lauren Balsamo

Deputy Beauty Director

Lauren Balsamo is deputy beauty director at Cosmopolitan, where she writes, edits, and produces all types of beauty content—from product reviews to personal essays and trend reports. She has covered beauty for nine years at Cosmopolitan and has contributed to Women’s Health and Seventeen magazines as well. Follow her on Instagram.

I Swear by These 12 Drugstore Eyeliners (All Under $12!) (2024)

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