Subway Tokens - NYC in 1974 (2024)

  • History101.NYC

Subway Tokens - NYC in 1974 (1)

Image Restoration Mode:

The first subway token change occurred in 1970 when the fare was raised to 30 cents and 50 million tokens were minted. These tokens were marked by a large perforated “Y” in NYC at the center of the coin.

Image Credit: Jim Pickerell. Reprinted with permission.

Restoration Credit: This image has been digitally repaired by Fine Print Design Studio.


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Frequently Asked Questions

What Defines History101.nyc? Explore NYC's Historical Journey

Welcome to "History101.NYC," an unparalleled online gallery featuring the beginnings of New York City, exquisitely restored by the experts at Fine Print New York. This exclusive collection vividly resurrects key historical moments, celebrating the city's rich history and diverse cultural heritage. Each meticulously crafted piece in our gallery offers a genuine look into NYC's past, embodying exceptional artistic skill and meticulous attention to detail.

Dive into our archives for a selection of exclusive, premium-quality art prints, encompassing a range of vintage photos, historical images, and rare lithographs unique to our site. These curated artworks narrate the dynamic evolution of the Big Apple, providing history enthusiasts and art collectors with a rare opportunity to own a part of NYC's illustrious legacy. Don't miss the chance to explore and acquire these captivating representations of New York City's historical journey.

Who Are the Founders of History101.nyc? Discover the Creators

Joseph Gornail, a printer/photographer and founder of Fine Print New York, grew up in SoHo, Manhattan. Part of a long lineage of NYC printers, he learned the craft of printing as a teenager. Joseph's pivotal role in the New York printing industry began while working for Dolo Records/Stretch Armstrong in 1996. He then founded All City Marketing & Printing, and in 1999, co-founded the iconic streetwear brand "Orchard Street" with Benjamin Holloway and Greig Bennett. In 2004, Joseph established Fine Print NYC, a top-tier commercial printing company in New York. It launched with a major project for Nike, showcasing resilience and innovation in the digital age.

Steven Garcia, esteemed designer/illustrator and creative director at Fine Print New York, hails from Bushwick, Brooklyn. An alumnus of Fashion Industries High School and F.I.T., Steven's impressive career trajectory includes his tenure as a sought-after professional retoucher and storyboard artist at Saatchi & Saatchi in 1995. His entrepreneurial spirit led to the inception of ShinyDesign in 1998, later aligning with Fine Print in 2004 as their primary design partner. Steven's portfolio boasts collaborations with high-profile brands like Snapple, The Waldorf Astoria, and Sony, making him a prominent figure in New York's advertising and design landscape.

Together, Joseph & Steven spearhead the History101.nyc project, a groundbreaking digital archive since 2006. Their longstanding partnership dates back to 2001, when Joseph managed The New York City Urban Experience, an influential art gallery & museum at 85 South Street, and Steven curated, both contributing to New York City's vibrant cultural scene. This venue, owned by Mike Saes of the Nike Bridge Runners and True Yorkers, was a cornerstone for urban art and history enthusiasts.

What Time Periods, Eras, Decades of NYC History are available?

We cover a vast span of New York City's history, from its inception as New Amsterdam to the vibrant late 1980s. Our artists are actively working on expanding our collection to include photos from the 90s up to the present day.

Here's our current coverage list, showcasing the city's evolution:

Dutch Era: When New York Was New Amsterdam

NYC in the 1600s

Georgian Era

NYC in the 1700sNYC from 1800 to 1840NYC in the 1840s

Victorian Era

NYC in the 1850sNYC in the 1860sNYC in the 1870sNYC in the 1880s

Progressive Era

NYC in the 1890sNYC from 1900 to 19051905 to 19101910 to 1915

World War 1

NYC from 1915 to 1920

Art Deco

NYC from 1920 to 1925NYC from 1925 to 1930

Depression Era

NYC from 1930 to 1935NYC from 1935 to 1940

World War 2

NYC from 1940 to 1945

MidCentury Modern Era

NYC from 1945 to 19501950 to 19551955 to 19601960 to 19651965 to 1970

Energy Crisis

NYC from 1970 to 19751975 to 1980

Reagan Era

NYC from 1980 to 19851985 to 1990

Each period is richly represented through a variety of art mediums, offering a comprehensive and immersive historical journey of NYC. This chronological approach provides enthusiasts and scholars a unique lens into the city's architectural, cultural, and social developments.

How many historical Images are on this site?

There are currently 794 photos, lithographs, illustrations and maps on this site. Each one has been digitally restored and cleaned up by hand, which makes this collection truly unique.

Can I License Any of These Images?

Digital licenses are available for educational institutions (schools, universities, non-profit organizations). Please contact legal@fineprintnyc.com to discuss conditions for licensing.

NOTE: Any form of commercialization or redistribution of these images, either as tangible goods or third party licenses, is expressly forbidden.

Can I purchase prints of the historical images available on the site?

History101.nyc is an ad-free and non-profit learning resource. We do not sell prints of these images. All operational costs are covered by Fine Print NYC

Do you accept admissions to this collection?

Absolutely! Feel free to send us an email with a preview of the image and we will let you know if it's a good fit for the archives.

How do you handle feedback or corrections regarding the historical context of images?

We welcome any feedback that you may have. If it proves to be historically accurate the changes will be reflected on the site shortly after our correspondence.

Do you collaborate with other historical societies or archives?

We have collaborated with NYC's Municipal Archives, The Tenemant Museum, Bronx Historical Society and a number of prominent NYC photographers to produce a series of limited edition postcards which free of charge, but only available via street distribution, primarily in Manhattan.

Do you also provide image restoration as a service for personal photos?

Yes, we can repair, restore and cleanup your old family photos, slides and negatives. You can either send us the digital files or the original photos to be professionally scanned.

Can you repair any type of image damage?

We can restore just about any level of damage or signs of aging, within reason. As long as most of the photo is intact we cn work with it. The one flaw we cannot fix is source material that is blurry. A poorly take photo can only be improved so much.

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History101.NYC is an ad-free learning resource available to the public at no charge.
This project is dedicated to exploring New York’s fascinating heritage through the restoration of vintage photographs and prints.

Subway Tokens - NYC in 1974 (2024)

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